Currently, persistent images feed into cultural norms and are a serious barrier to gender equality.

Nearly 25 industry leaders came together recently and affirmed their commitment to a global and universal agenda to tackle unhelpful and harmful gender stereotypes in advertising.

The Unstereotype Alliance, co-convened by UN Women and Unilever, met for its inaugural meeting during the 2017 Cannes Lions International Festival of Creativity on 20 June.