‘We don’t just want to see prices reduced, we want sexist pricing practices to end’.

New research just published by the Fawcett Society has revealed that sexist pricing is widespread on our highstreets with the UK’s biggest supermarkets – Tesco, ASDA, Sainsbury’s and Morrisons – charging women more than men for own brand toiletries and items of clothing.

These products are also often separated in stores, making it harder for consumers to compare prices.