Only 1 in 3 women understand what “coercive control” means.

Women’s Aid and Avon have launched a new campaign ‘Love Don’t Feel Bad’ as new research indicated a worryingly high number of young women have experienced controlling behaviour in their relationships.

In a survey of 2,000 16-24 year-old women, over one third said they had experienced controlling behaviour from a partner.

The research also revealed that those affected often blame themselves, or don’t know something is wrong.