Superdrug demonstrates little with its research into how beauty is perceived.

A research project funded by Superdrug’s Online Doctor service purporting to demonstrate how people’s perception of beauty differs from country to country has been reported in the media recently.

As the focus of the ‘Perceptions of Perfections Across Borders’ study, graphic designers from 18 different countries were asked to edit a woman’s photograph in order to ‘fit with their culture’s perceptions of beauty and an ideal female form’.