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In November the Advertising Standards Authority (ASA) banned an advertisement for The Sun newspaper’s Dream Team fantasy football competition for offering the “sexist and offensive” prize of a date with a page three girl.

And now the Daily Star’s website ad, headed “Win a date with a Daily Star Page 3 babe! It’s a cold miserable winter out there – but as ever your fun-loving Daily Star knows just how to brighten up your lives”, has been banned for being sexist, offensive and socially irresponsible.