KFC are coming under social media fire for their latest ‘Triple Xtra’ burger advert.

Not only is the ad depressingly unoriginal, but it also relies on a combination of nagging girlfriend cliché and a cringe-inducing slogan (‘IT’S MAN TIME!!!’).

The sexist ad is causing some would-be customers to lose their appetite for the burger that KFC describe as ‘manlier than a biker’s beard’.

This isn’t the first time that the fast food chain have chickened out and relied on tired gender stereotypes to sell their products.

In 2012 KFC were criticised for a TV ad based on their vision of the ‘typical’ day in a ‘typical’ woman’s life, and in 2010 they were embroiled in a sexism row after using clothes with logos emblazoned on the backsides of female college students.

To let KFC know that you, too, are unhappy about the ad, either join tweet them at @kfc, write on their wall, or contact their complaints department.